The Best Affiliate Programs for Children’s Day in Brazil

Published : 12 Sep 2023   author : Irina

Children’s Day, or Dia de Crianças, is a big eCommerce event in Brazil which takes place on the same date every year – October 12th. But this year it also falls on Friday making it possible for families to get into a full festive mood with a weekend ahead. This is a great opportunity for everyone involved in affiliate marketing – you have a chance to promote the best affiliate programs for products and services which are in high demand for the occasion. 

Before we turn to our affiliate programs, let’s take a look at the insights for this event.

Key statistics for the Children’s Day

  • In 2021, during the weekend before the occasion there was a 57% increase in online sales compared to the previous year;
  • Approx. 6.58 million orders were made between Sep. 27 and Oct. 11 2021, with an average ticket of R$472.00;
  • Among the regions that stood out the most on Children’s Day in 2021, there were: Southern (3.73 million orders); South (1.29 million); Northeast (1.03 million);
  • In 2021, 52% of purchases were made through mobile devices;
  • The following categories of products saw a significant surge in demand prior to Children’s Day 2021: tourism, leisure and entertainment (46%), toys (30%), clothing (28%), bookstores (22%), and games (20%);
  • In 2022, online sales witnessed a surge during the whole Children’s Day week with these segments experiencing substantial growth: entertainment, home appliances and electronics, books and stationery, clothing;
  • In 2023, eCommerce sales for Children’s Day are expected to grow and exceed the record figure of $1.6 billion

Sources: Statista, nocnoc, Ebit | Nielsen

What do people buy prior to Children’s Day?

1. Toys 

Classic toys for kids to play with: licensed toys, action figures, themed and baby dolls, dollhouses, plush toys, cars, dinosaurs, and cooking sets. eEducational and learning toys: construction blocks, puzzles, numerical building blocks, whiteboards, and playing cards. Outdoor activities toys: beach games, football balls, children’s bicycles to inflatable pools & inflatable toys.

2. Clothing

All kinds of clothing and shoes for children.

3. Books

Books are very much liked by parents as gift options: they include both traditional formats and modern ones, such as musical books and educational books infused with interactive features.

4. Electronics

Smartphones, tablets, speakers, and other electronic devices are chosen by parents as perfect gifts for their children.

5. Video games

Video games are becoming more popular as gifts, don’t miss out on this trend.

High-converting Affiliate Programs for Children’s Day

Brazil 2Americanas

Americanas is one of the largest and most popular online retail stores in Brazil. It offers a wide range of products for sale online, including electronics, appliances, home goods, clothing, books, toys, and many other items. It operates as an eCommerce platform, allowing customers to browse and purchase products online, often with options for home delivery.

Type: CPS

Payout: up to 10%

Cookie: 14 days

Screenshot 2023 09 12 at 15.19.04

PatPat is an online retail store that primarily specializes in clothing and accessories for babies, children, and mothers. The store offers a wide range of products, including baby and kids’ clothing, maternity wear, accessories, toys, and home goods. 

Type: CPA

Payout: up to 13%

Cookie: 60 days

Screenshot 2023 09 12 at 15.20.38

Bibi Calçados is a well-known Brazilian brand specializing in children’s footwear. The company is known for producing a wide range of shoes designed specifically for children, from infants to older kids. Bibi Calçados places a strong emphasis on the comfort, health, and development of children’s feet while also offering stylish and functional designs.

Type: CPA

Payout: 8.4%

Cookie: 30 days

Screenshot 2023 09 12 at 15.21.49

Codashop is an online platform and service that allows users to purchase in-game currency, virtual items, and digital content for various mobile games and online services. It primarily caters to gamers who want to buy virtual currency, top-up their game accounts, or acquire in-game items without going through the official game stores or platforms.

Type: CPA

Payout: up to 10%

Cookie: 30 days

affiliate marketing Brazil

Gamivo is an online marketplace and platform that specializes in the sale of digital products related to video games and software. It provides a platform where users can purchase activation keys, digital game keys, game-related items, software licenses, and other digital products for various gaming platforms and software applications. 

Type: CPS

Payout: 5%

Cookie: 14 days

A quick checklist on how to get the most out of your campaigns for this occasion

  1. Create an atmosphere of this holiday in your creatives;
  2. Focus on kids related products and services;
  3. Free shipping is a huge advantage in the eyes of customers, so if a brand offers this option, don’t forget to mention it;
  4. As usual – start preparing in advance.

Wrapping It Up

This is a great eCommerce event if you have an audience in Brazil, so don’t sleep on it! 

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1. What is affiliate marketing? 

Affiliate marketing is a performance-based marketing strategy where individuals or businesses (called “affiliates” or “publisher”) earn a commission for promoting and driving sales or traffic to a brand’s or company’s (called “merchant” or “advertiser”) products or services. It is a mutually beneficial arrangement where affiliates earn a commission for each customer they refer to the advertiser’s website, who then makes a targeted action, such as making a purchase or signing up for a service.

2. Affiliate marketing: how to start? 

It’s easy! Check out this post to know more about how to start with us and how to make money with affiliate marketing.

3. What about affiliate marketing for beginners? 

Sure! Check out these affiliate programs for beginners in affiliate marketing.