Telegram Ads — the new “white” alternative that few are yet monetising

Everyone’s talking about Telegram, but only a few are actively testing it — and that’s a mistake.

While platforms like Meta Platforms and Google LLC face increasing saturation in many markets, Telegram is entering a golden period. The app now boasts around 1 billion monthly active users globally. (DemandSage) The audience is highly engaged, CPMs are still relatively modest, and competition remains limited.

Yes, the interface isn’t perfect yet — but right now you can drive high-ROI traffic while others are still “thinking it doesn’t work”.

What Telegram Ads actually is

It’s the official advertising platform on Telegram. (ads.telegram.org)
Ads appear:

• in public broadcast channels (channels with 1,000+ subscribers) (Unchained)
• and in users’ chat lists (depending on region/format)
  Format: short native-style post + call-to-action button leading to a channel, bot or mini-app.

Minimum spend on some self-service/aggregator models starts at modest levels (e.g., $50 via aggregators) though official minimums may be higher.
On CPM: Tier 1 geos (US, Germany, France, UAE) may see CPMs up to €10-12. Tier 2 geos (Poland, Turkey, LATAM) around €3-5. Tier 3 (India, Indonesia, Egypt) from ~€1.5. (rentacc.agency)

How it differs from classic arbitrage / advertising channels

• No bans or grey workarounds: You’re using the official tool, don’t need to hide trackers/domains/cloakers.
• Relatively fresh audience: Telegram’s growth is rapid, with large user-base in Asia (38%), Europe (27%), Latin America (21%) according to recent data. (World Population Review)
• Lower cost entry/test risk: CPMs in many geos still comparatively low. For example many sources list CPM starting from ~$0.36 in some geos. (propellerads.com)
• High engagement / warm traffic: Users don’t just scroll past; they consume content in channels. This means offers with value tend to perform better than pure impulse triggers.
• More manual control: Because the ecosystem is less saturated by ultra-smart automated optimisation (compared to some big players), you can test creatives, channels and geos more freely.

Who it’s ideal for

Telegram Ads is ideal for advertisers, media buyers and affiliates in white or light-grey niches looking for an alternative to the most saturated channels.
Working verticals:

• Finance & cashback
• Education / online courses
• Travel & short-term deals
• Digital products (AI bots, SaaS etc.)

Telegram lets you drive traffic under a “white wrapper” into a bot or channel, where you can build a full CPA funnel further downstream.

What works right now

• Broad campaigns rather than ultra-narrow targeting. Telegram optimisation is still evolving; wide reach helps.
• Short benefit-driven ad copy, e.g.:
  “Get 20% back on your online purchases – no registration”
  “Promo code for our channel subscribers – check now →”
• Simple funnel structure: Telegram Ads → Bot/Channel → Offer
• Fast iteration required: Traffic momentum lasts maybe 24-48 h per ad set; revise creatives quickly.

Why you should act now

Telegram is one of the few platforms where:

• moderation and transparency are still manageable,
• traffic quality remains high,
• competition hasn’t yet pushed CPC/CPM rates sky-high.
  The user-base is still growing and the market is relatively undeveloped compared to the giant ad-platforms.

Real-world numbers:

• CPM in many international geos: Tier 1 up to ~€10-12, Tier 2 ~€3-5, Tier 3 from ~€1.5. (rentacc.agency)
• Cost per lead (CPL) in many campaigns: around $2-5 globally; top-performing funnels report below $1. (bitmedia.io)
• Telegram revenues (indicating scale of ad opportunity): $68.8 m in 2023 (up ~52.9% vs 2022) according to estimates. (Electro IQ)

While major platforms fight for ever-smaller incremental gains, Telegram Ads is quietly opening a new frontier. Those who jump in now and learn to scale it will harvest the advantage.

Action step: Time to test Telegram Ads. Identify the top-100 offers that map well to this channel, build a simple bot or channel funnel, test geos and creatives, and scale once you find winners.

Here’s a clean, narrative version of the Telegram Ads benchmark data — no links or citations, just straightforward global insights suitable for a post, report, or presentation.

Telegram Ads benchmark data 

Telegram Ads performance varies significantly by region, but overall costs remain much lower than in traditional platforms like Meta or Google. In top-tier markets such as the United States, the United Kingdom, and Western Europe, average CPMs range between 4 and 5 USD per thousand impressions. These regions tend to have the highest competition and the most sophisticated audiences, so ad quality and creative relevance play a big role in ROI.

Across the European Union, CPMs typically sit around 3 to 4 USD, while in Latin America they average between 3 and 3.2 USD. These geographies are still relatively affordable, offering strong engagement and conversion potential for advertisers who test early.

In Tier 2 and Tier 3 markets such as India, Southeast Asia, or parts of the Middle East, CPMs are usually between 1.2 and 2 USD, with cost-per-click often as low as a few cents. In some smaller or less competitive markets, CPMs can drop below 0.10 USD, though lead quality tends to vary and requires tighter funnel optimization.

Typical click-through rates for Telegram Ads range from 2% to 6% on average. Well-optimized funnels and niche offers — such as gaming, travel, or Web3 projects — can reach CTR levels around 9–10%. Conversion costs depend on the vertical, but many advertisers report CPA between 0.25 and 0.50 USD in emerging markets, and between 1 and 3 USD in Tier 1 regions.

Overall, Telegram remains one of the few advertising platforms with low entry barriers, transparent moderation, and untapped traffic potential. High engagement, competitive CPMs, and flexible campaign control make it an increasingly attractive alternative for advertisers seeking scalable and cost-efficient growth.

Want to test it now?

Here’s your shortcut to getting started — explore the top 100 offers on Indoleads that perfectly match Telegram traffic. From finance and education to travel and digital products, these campaigns are already optimized for high engagement and fast conversions.

Start testing today and see how Telegram Ads can become your next high-ROI traffic source.