How to Find the Right Niche Market
Finding a profitable niche market is one of the first steps to take at the beginning of your affiliate marketing business, and it’s one of the most important too, because you can’t promote products that don’t match each other.
When you, as an affiliate marketer, start to sell some products online, you need to create an online presence for yourself that feels real to build up authority. And authority grows with expertise. You can’t obviously become an expert in everything. So you must stick to one (might be broader) category to make people believe in you and listen.
To throw you an example, traveling bloggers usually promote: travel destinations, hotels, restaurants travel equipment, hi-quality cameras and everything that makes a backpacker’s life easier and it’s useful on the go. We can say that’s this traveling niche is quite extensive, and you can fit many types of products below its umbrella. On the other end, you won’t for sure see a traveling blogger that recommends makeup tricks for the prom because this simply doesn’t go with the broader landscape.
So what’s the affiliate marketing niche market after all?
Affiliate marketing niche market is the thematic category where you will focus your marketing efforts. A niche market is made of the umbrella of products characterized by a unified marketing approach. This translates to the same audience and overlapping channels of promotion. Affiliate products of one niche market create together a sense of integrity. And this means that while you market one product, other products can also benefit from this search and raise the attention of people who click through and browse your site.
Let’s get to the simple rules that will help you to pick the right niche just for you:
1. Your Passion is your Job
Before you even start with the formula of finding the right niche market for yourself, contemplate and discover what special calling is in your gut. What are your interests? You should be doing what you enjoy. Then work becomes significantly easier and more fun. Focus on something that you know and understand. When you are already aware of areas of your interest, jot them down into the list.
2. Perform Keywords Check
Now, use Adwords Keyword Tool to check the search volume and competition of your favorite niche markets. You’ll compare and contrast them by the keywords they comprise. Adwords Keyword Tool will work perfectly here because it can beautifully suggest you the most prominent keywords you will focus on. This is a free tool that lets you find out both local and global search volumes for specific keywords that are related to your niche market and judge the competitiveness of those keywords, too.
3. Google Your Niche Market Keywords
Okay, so now you know where is more traffic. But another thing to check before you’ll lose yourself into promoting this niche market is checking the commercial intent of your keywords. Simply, go to Google.com and type in your keywords into the search box.
On the search results page, pay attention to: how many results are there for the given keywords. Google ads included at the top and bottom. This research will give you the context of your niche market keywords and help you decide if the niche is profitable for affiliate marketing. Based on the results of your niche you can already move forward with the selected niche or reject it.
Keep in mind that finding your profitable market niche is just the beginning of your affiliate marketing adventure. Once you’ve done it, – then its time for the creative part that can be achieved only with the consistent strategy and content creation.