Holi Hues and Profits: Top Affiliate Programs For India GEO
Colors, celebrations, and a whole lot of excitement – it’s that time of the year again! With Holi just around the corner, falling on March 25th this year, the air in India is infused with joy and vibrancy. For affiliates seeking to add a splash of earnings to their festivities, there’s no better time to explore the lucrative world of affiliate marketing. In this post, we’ll unveil the top affiliate programs tailor-made for the Holi season in India. Whether you’re a seasoned affiliate marketer or just dipping your toes into the waters, get ready to paint your affiliate earnings with hues of success this Holi!
What is Holi?
Holi, the festival of colors, holds a special place in the hearts of millions across India and beyond. It’s a time when communities come together to celebrate the victory of good over evil, the arrival of spring, and the blossoming of new beginnings. Rooted in ancient Hindu mythology, Holi is inspired by the legend of Prahlad and Holika, symbolizing the triumph of devotion and righteousness over malevolence.
The festivities typically kick off with a vibrant bonfire known as “Holika Dahan” the night before Holi, where people gather to pray, sing, and dance around the flames. As the sun rises on the day of Holi, the real fun begins – streets and squares transform into a kaleidoscope of colors as revelers chase each other with powdered pigments and water balloons, spreading joy and laughter.
Holi transcends boundaries of age, gender, and social status, bringing people from all walks of life together in a spirit of unity and merriment. It’s a time to forgive past grievances, mend broken relationships, and embrace the sheer exuberance of life. From traditional sweets like gujiya and thandai to lively music and dance performances, Holi is a sensory feast that captivates the senses and ignites the soul.
As affiliates, tapping into the festive fervor of Holi presents a golden opportunity to connect with audiences who are actively seeking products and services to enhance their celebrations. Whether it’s promoting colorful attire, eco-friendly gulal (colored powder), festive delicacies, or homeware, aligning your affiliate marketing efforts with the spirit of Holi can unlock a treasure trove of earning potential.
Consumer trends during the Holi season
During the festive fervor of Holi, consumer trends surge with an eagerness to celebrate and indulge. While the spirit of festivity encourages consumers to splurge on various items, certain products stand out as top-sellers, driving higher sales and demand. Let’s take a closer look at the top-selling products during Holi in 2023 that are likely to continue fetching higher sales:
- Clothing, footwear, jewelry, electronics
You probably think: that looks like regular gifts! Well, you are right! On this day people just want to celebrate, be happy, have a great time, and surely they buy anything which comes with some great deals.
- Organic colors
As the heart of Holi lies in its vibrant colors, organic variants have emerged as the preferred choice for consumers. With a growing awareness of the harmful effects of synthetic colors, people are increasingly turning to eco-friendly alternatives sourced from natural dyes such as flowers, wood, bark, and plant roots. Selling these natural colors not only aligns with consumer preferences but also reflects a commitment to environmental sustainability.
- Beauty products
The exuberant celebrations of Holi can take a toll on one’s skin and hair, making skincare and haircare products indispensable. Herbal shampoos, hair oils, sunscreen, lip balms, and cleansers become essential for protecting against the harsh effects of colors and sun exposure. By offering these beauty essentials, businesses can cater to the heightened demand and ensure customers enjoy a radiant and healthy post-Holi glow.
- Waterproof devices
In the midst of colorful revelry and water splashes, waterproof gadgets emerge as lifesavers for tech-savvy consumers. From waterproof mobile covers and cases to Bluetooth speakers and fitness bands, these devices allow individuals to enjoy music and capture memories without worrying about water damage. By offering a range of waterproof gadgets, businesses can tap into the need for hassle-free enjoyment during Holi festivities.
- Gift baskets
Sharing gifts with loved ones is a cherished tradition during festivals, making gift baskets a popular choice among consumers. Curating assortments of delicacies such as Gujiyas, natural colors, dry fruits, biscuits, and chocolates appeals to individuals of all ages. By showcasing versatile gift hampers, businesses can cater to diverse preferences and spread the joy of gifting during Holi.
The best niches for your campaigns prior to Holi
Considering the main consumer trends, e-commerce is definitely a number one vertical for your Holi campaigns.
Let’s glance at the best niched within it:
- Gifts: flowers, pastries, cute presents.
- Beauty products: makeup, skincare and haircare products, gift sets.
- Fashion stores: festive clothing, clothing and shoes for summer, accessories.
- Homeware products: home-oriented stuff from decorations to furniture pieces, mattresses and more.
And the good news is that we have affiliate programs in all these niches! Check them out right now!
Vertical: E-commerce
Type: CPS
Payout: 20%
Cookie lifetime: 15 days
Deeplink: ❌
Landing pages: ❌
Vertical: E-commerce
Type: CPS
Payout: up to 9%
Cookie lifetime: 12 hours
Deeplink: ✅
Landing pages: ✅
Vertical: E-commerce
Type: CPS
Payout: up to 9%
Cookie lifetime: 12 hours
Deeplink: ✅
Landing pages: ✅
Vertical: E-commerce
Type: CPS
Payout: 7.2%
Cookie lifetime: 12 hours
Deeplink: ✅
Landing pages: ✅
Vertical: E-commerce
Type: CPS
Payout: up to 6.3%
Cookie lifetime: 12 hours
Deeplink: ✅
Landing pages: ❌
Vertical: E-commerce
Type: CPS
Payout: up to 6%
Cookie lifetime: 30 days
Deeplink: ✅
Landing pages: ❌
Vertical: E-commerce
Type: CPS
Payout: up to 13%
Cookie lifetime: 1 day
Deeplink: ❌
Landing pages: ✅
Strategies for Creatives
When it comes to creating captivating visuals for the Holi season, following these simple recommendations can help ensure your creatives resonate with audiences while respecting cultural sensitivities:
- Bright Colors
Embrace the essence of Holi by incorporating vibrant colors into your creatives. Whether it’s colorful splashes of paint or a spectrum of hues, vivid imagery evokes the spirit of joy and celebration associated with the festival.
- Images of happy people having a great time
Highlight the jubilant atmosphere of Holi by showcasing happy individuals or groups immersed in festive revelry. Images of smiling faces, laughter, and camaraderie convey the infectious joy of the occasion.
- Prioritize simplicity
Opt for straightforward and visually appealing designs that communicate the essence of Holi effectively. Avoid cluttered or overly complex visuals, and instead, focus on conveying a sense of happiness and togetherness.
What we don’t recommend:
- Avoid Religious Symbols
Refrain from incorporating religious Hindu symbols or deities in your banners or creatives. Holi is a secular festival celebrated by people of diverse backgrounds, and it’s important to respect its cultural significance without alluding to specific religious connotations.
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Wrapping It Up
As the colors of Holi fade and the echoes of laughter linger, it’s time to reflect on the vibrant tapestry of this beloved festival. Holi isn’t just about splashing hues, it’s a celebration of togetherness, renewal, and the triumph of good over evil.
From organic colors to waterproof gadgets and thoughtful gift baskets, the market brims with opportunities for affiliates to capitalize on the festive fervor. However, amidst the hustle and bustle of affiliate marketing, let’s not forget the underlying spirit of Holi – inclusivity, joy, and respect for cultural traditions.
Here’s to a colorful and prosperous Holi for all!
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Image by ededchechine on Freepik.