Celebrate Big with These Top Affiliate Programs for Lohri and Republic Day in India
Lohri, celebrated on January 13, and Republic Day, observed on January 26, are two celebrations that bring joy and excitement to millions across India. While Lohri marks the harvest season with bonfires, sweets, and festive cheer, Republic Day showcases the pride and unity of a nation. For affiliates, these events offer a golden opportunity to maximize earnings by tapping into the festive shopping frenzy.
Whether it’s traditional gifts for Lohri or patriotic-themed products for Republic Day, brands across e-commerce, fashion, electronics, and more roll out irresistible offers during this time. In this article, we’ll explore the best affiliate programs that promise high conversions, generous payouts, and plenty of marketing support to make your campaigns a success. Get ready to celebrate profits as India celebrates its spirit!
What is Lohri?
Lohri is a vibrant Punjabi harvest festival celebrated primarily in northern India, especially in Punjab, Haryana, and Himachal Pradesh. It marks the end of the winter solstice and the start of longer days. Traditionally, Lohri involves lighting bonfires, singing folk songs, dancing to the tunes of bhangra, and sharing delicious treats like gur (jaggery), rewri, and peanuts.
In recent years, Lohri celebrations have evolved to include exchanging gifts, festive decorations, and even themed outfits, making it an exciting time for e-commerce platforms. Categories such as ethnic wear, home décor, sweets, and personalized gifts see a surge in demand as people prepare for the festivities.
What is Republic Day?
Republic Day, celebrated annually on January 26, honors the day when the Constitution of India came into effect in 1950. It is a day of national pride, marked by grand parades in New Delhi, flag-hoisting ceremonies, and patriotic displays across the country. Citizens celebrate this day with a sense of unity, often indulging in shopping sprees, watching patriotic films, or taking advantage of Republic Day sales.
For e-commerce, Republic Day is a peak sales period, with many platforms launching massive discounts and special offers. Electronics, apparel, and home appliances dominate the shopping carts as customers look to upgrade their gadgets, wardrobes, and homes.
How Do Lohri and Republic Day Impact E-Commerce in India?
Both Lohri and Republic Day fuel a wave of consumer spending, driven by festive sentiments and heavy discounts offered by online platforms.
Increased Consumer Activity
Lohri sees an uptick in demand for ethnic clothing, gifts, and traditional sweets. Republic Day promotions often cater to a broader audience, with big-ticket items like smartphones, TVs, and appliances dominating the sales.
Festival-Specific Marketing
Brands craft festive campaigns, offering exclusive discounts, cashback deals, and free delivery to attract customers.
High Conversion Rates for Affiliates
These celebrations align with key shopping periods, making them perfect for affiliates to promote relevant offers and earn substantial commissions.
By tapping into the spirit of Lohri and Republic Day, affiliates and brands alike can benefit from the increased consumer spending that defines these festive occasions.
Top Affiliate Programs to boost your earnings with
Wakefit Affiliate Program
Wakefit is an Indian company specializing in home and sleep solutions. Founded in 2016, the brand has gained recognition for its high-quality, affordable mattresses and innovative sleep products designed to enhance comfort and well-being. Wakefit’s product range includes mattresses, pillows, bed frames, sofas, study tables, wardrobes, and other furniture items, catering to the modern lifestyle and home decor needs.
Payout: up to 6%
Cookie window: 30 days
Hold: 30 days
Deeplinks: ✅
FirstCry Affiliate Program
FirstCry is one of India’s largest online and offline retailers specializing in baby and kids’ products. Founded in 2010, it has become a one-stop shop for parents, offering a wide range of items catering to the needs of newborns, toddlers, and children.
Payout: up to 35 INR
Cookie window: 30 days
Hold: 30 days
Deeplinks: ❌
AR: 44%
Tripoto Affiliate Program
Tripoto is a popular travel platform that combines a content-driven community with booking services. It serves as a hub for travel enthusiasts to discover destinations, share experiences, and plan trips, making it a unique blend of social networking and travel booking.
Payout: 350 INR
Cookie window: 30 days
Hold: 30 days
Deeplinks: ❌
Kama Ayurveda Affiliate Program
Kama Ayurveda is a luxury wellness and beauty brand from India that specializes in authentic Ayurvedic products. Established in 2002, the brand is dedicated to reviving the ancient Indian science of Ayurveda and blending it with modern needs to create effective, natural, and cruelty-free skincare, haircare, and wellness solutions.
Payout: up to 40%
Cookie window: 30 days
Hold: 15 days
Deeplinks: ❌
Clovia Affiliate Program
Clovia is a leading Indian lingerie, sleepwear, and activewear brand catering to modern women. Established in 2013, it focuses on offering stylish, comfortable, and affordable intimate wear while addressing the unique needs of its diverse customer base.
Payout: 11.25%
Cookie window: 30 days
Hold: 60 days
Deeplinks: ✅
Wooden Street Affiliate Program
Wooden Street is a popular Indian furniture and home décor brand known for its high-quality, customizable furniture offerings. Established in 2015, the brand caters to modern and traditional aesthetics, blending functionality with elegant designs. Wooden Street aims to create sustainable, durable, and aesthetically pleasing furniture tailored to the diverse needs of its customers.
Payout: up to 6%
Cookie window: 30 days
Hold: 45 days
Deeplinks: ❌
Flipkart Affiliate Program
Flipkart is one of India’s largest e-commerce platforms, offering a vast range of products across categories such as electronics, fashion, home essentials, and more. Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart began as an online bookstore and has since grown into a household name, serving millions of customers across the country.
Payout: up to 9%
Cookie window: 12 hours
Hold: 45 days
Deeplinks: ❌
Wrapping It Up
As India gears up to celebrate Lohri and Republic Day, these occasions present incredible opportunities for affiliates to tap into the festive and patriotic spirit of shoppers. From traditional home décor to skincare, baby products, and travel bookings, the possibilities are endless. These events drive a surge in e-commerce, and with the right affiliate programs, you can maximize your earnings while helping customers find the best deals.
So, gear up, plan your campaigns, and let the festive vibes turn your affiliate efforts into a roaring success.