11 Types of Content For Affiliate Marketing in 2023

Affiliate marketing has emerged as a popular and effective way for individuals and businesses to monetize their online presence. By promoting products or services and earning a commission for every sale made through their unique affiliate links, marketers can generate passive income. However, to succeed in this field, it’s essential to understand the different types of affiliate marketing content available. In this article, we will explore various content formats that can help you maximize your affiliate marketing efforts.

Let’s delve in without further ado!

1. Product Reviews

One of the most common and influential types of affiliate marketing content is product reviews.

These reviews offer detailed insights into a specific product or service, highlighting its features, benefits, and drawbacks. By providing an honest and comprehensive evaluation, marketers can help potential buyers make informed purchasing decisions. Including affiliate links within the review allows readers to directly access the product, boosting the likelihood of conversions.

Product reviews can be made on:

• Your website
• Social media account
• On Youtube or any other streaming service

What to promote: everything from clothes/shoes, accessories to electronics, homeware, pet products, etc.

2. Lifestyle blogging

You don’t have to focus on product reviews to break into affiliate marketing. You can just blog about your life and just include affiliate links when mentioning some interesting products or services. It’s also a great way to broaden your niche and not be limited by some particular niche.  

You can blog on:

• Social media
• Youtube

Actually, with a huge spread of social media, there’s hardly any chance for your website to bring you as many visitors as social media platforms do.

What to promote: everything from physical and digital products to services.

3. Traditional blogging on your website

It’s still very much a thing, however it works miracles when accompanied by other types of content. It’s not easy to promote your website these days, but those who manage to do so, are showered in gold. 

Try this: bundle up your website with social media and streaming services traffic. Your website can contain all the affiliate links, ebooks (see below) and other services you offer. Thus, you will quickly grow your website audience.  

You can blog on:

• Your own website
• On social journalism platforms

What to promote: anything you want – physical and digital products, services.

4. Ebooks and Digital Courses

If you possess expert knowledge in some sphere, creating your own educational resource can be highly profitable. A digital book or a course can be your lead magnet, also, it’s extremely handy for promoting affiliate links: for instance, you can include some links to related affiliate products in your free ebook. And yes, people love free well-structured resources.

However, this type of content works the best in a bundle with other types, such as social media, and streaming services.

You can place your ebooks and courses on:

• Your website

Although there are plenty of educational platforms where you can also place your course, for affiliate marketing purposes, you will need a website to collect leads from other channels and to add affiliate links freely. 

What to promote: products and services related to the content of your digital materials.

5. How-To Guides and Tutorials

How-to guides and tutorials are valuable resources for affiliate marketers. By creating content that demonstrates how to use a product effectively or achieve specific outcomes, marketers can establish their expertise and provide genuine value to their audience. By incorporating affiliate links within the guide or tutorial, marketers can recommend relevant products or services, making it easier for readers to take action.

Also, tutorials are a great idea for a faceless Youtube channel. 

You can place your tutorials on:

• Youtube and other streaming services
• Your website
• Social journalism platforms, e.g. Medium

What to promote: products and services related to the content of your tutorial.

6. Landing Pages

A dedicated landing page is an effective tool for millions of affiliate marketers. It’s actively used in traffic arbitrage and not only there. You can direct people to your landing page from social media and emails too.  

It’s cost effective: there are plenty of website builders, which offer thousands ready-to-go solutions, so you just add your affiliate product’s details, pics and of course an affiliate link – and that’s it!

And landing pages are actively used for placing ebooks and digital products too! 

What to promote: usually ecommerce products are promoted extensively through landing pages, as well as courses, ebooks and subscriptions.

7. Emails

Email marketing can be a powerful tool for affiliate marketing purposes. It allows you to directly communicate with your audience, build relationships, and promote affiliate products or services. 

If you don’t have an email list, it’s the best time to start building it.

Add a signup form on your website and promote it on other channels. Use valuable content or an ebook as a lead magnet for your visitors to get their email addresses. 

Once you have an active and engaged email list, there are plenty of options for affiliate marketing. Affiliate links can be added directly to your emails or they can be included in the content of your website or in the descriptions of your Youtube videos.

What to promote: any products and services.

8. Guides

Guides are usually more comprehensive and informative than tutorials and How to’ posts. They provide well-structured information on some particular topic or an in-depth look into a product or a selection of products. 

The most popular guides ideas for affiliate marketing purposes include the following:

• Gift ideas guides/holiday guides
• Travel guides
• Beauty routine guides
• Weight loss guides
• Career guide, etc.

Depending on the topic, you can include affiliate links to relevant products and services. 

You can place your guides on:

• Your website
• Social media
• Social journalism platforms

What to promote: any products and services that are relevant to the content of your guides.

9. Pillar pages

Pillar pages are comprehensive, in-depth pieces of content that serve as a central hub or resource on a specific topic or theme. They cover a broad topic broadly and are designed to provide a comprehensive overview of the subject matter while linking to and supporting more specific subtopics.

The concept of pillar pages emerged as a strategy for search engine optimization (SEO) and content organization. It involves creating a pillar page as the main content piece and then linking related subtopic content (known as cluster content) to the pillar page. This internal linking structure signals to search engines that the pillar page is an authoritative resource on the topic.

Pillar pages offer a keyword-based broad overview of a particular topic, with links to more in-depth resources. And it can be a good place for your affiliate marketing content too. Google loves this sort of content too due to its detailed and comprehensive narration. Make sure to use the keywords though.  

What to promote: any products and services.

10. Video 

Almost all the types of content we’ve covered so far can be presented in the form of video. But don’t limit yourself: you can post videos on a variety of topics mixing different types of content especially when you’re trying out things and while in the process of choosing a format that gets the most views.

You can place your videos on:

• Youtube
• Twitch
• Other local streaming services, e.g., Bilibili.

What to promote: any products and services that are relevant to the content of your videos, however it’s always better to mention in the video or in the description box that these are affiliate links. This kind of information is always appreciated by the audience these days and gives points to you as a trustworthy blogger.

11. Deals and Coupons

Everyone loves deals, also people love that feeling of being smarter than retailers: using a coupon gives satisfaction of outwitting the retailers. This is why the banners with promocodes or just a list of promocodes and deals can work miracles for attracting audience.

You can place coupons and deals on:

• Your website
• In the description box for Youtube videos or other video sharing platforms

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Wrapping It Up 

Diversifying your content across various formats is crucial for successful affiliate marketing. By incorporating blog posts, product reviews, video content, social media posts, email marketing, podcasts, webinars, and online courses into your strategy, you can reach a wider audience, engage with them through their preferred mediums, and generate more income through affiliate commissions. Experiment with different content types, analyze the results, and refine your approach to find the optimal mix that works best for your niche and target audience.

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