Back-to-School Season in the US & Canada Means Big Wins for Affiliates

The Back-to-School (BTS) season in North America marks one of the busiest shopping periods of the year, second only to the holiday season. With millions of students returning to elementary schools, high schools, colleges, and universities, families are spending big on everything from classroom essentials to dorm room must-haves.

Affiliate marketers have a unique chance to tap into high-intent audiences looking for deals across school supplies, fashion, electronics, and more. Whether you focus on retail, tech, or lifestyle niches, these affiliate programs can help you make the most of BTS 2025 in the US and Canada.

Back-to-School Season Timeline in the US and Canada

In North America, BTS shopping typically ramps up in late July and peaks during early to mid-August, continuing through early September as schools reopen. Retailers roll out weekly promotions, clearance sales, and student-exclusive offers, creating ample opportunities for conversions.

Key Trends:

• Buy-online, pick-up in-store (BOPIS) and curbside options gaining popularity
• Tech and gadget deals are top-of-mind for college students
• Sustainable and ergonomic school supplies are on the rise
• Demand for multi-functional items that blend academic and personal use

Consumer Spending Insights for 2025 (US & Canada)

According to the National Retail Federation and Deloitte BTS Survey 2025:

• Over 80% of shoppers plan to purchase BTS items both online and in-store
• Average household BTS spending: US$890 (K–12), US$1,367 (College)
• Top spending categories:
  • Electronics and gadgets: 41%
  • Apparel and shoes: 30%
  • School supplies: 29%

Top BTS shopping destinations:
Walmart, Best Buy, Target, Amazon, AliExpress, and brand-specific sites

1.) Cover Every BTS Need in One Place

Shoppers are looking for budget-friendly essentials and convenience in a single platform.

Affiliate Idea: Promote Walmart for its comprehensive selection of BTS supplies, tech, furniture, snacks, and more all at affordable prices.

2.) Tap Into Tech-Ready Classrooms

Laptops, tablets, and classroom electronics remain high-priority purchases.

Affiliate Idea: Recommend Best Buy for the latest gadgets, student deals, and price-matching offers across the US and Canada.

3.) Find Affordable and Unique Finds

From quirky stationery to budget tech, shoppers love variety without the high cost.

Affiliate Idea: Promote AliExpress for bulk school supplies, accessories, and trending student-friendly gadgets.

4.) Step Up Their School Style

Sneakers, gym shoes, and activewear are staples for all age groups.

Affiliate Idea: Feature Adidas for stylish, high-performance footwear and BTS apparel built for comfort and confidence.

5.) Power Through Projects with Reliable Tech

Students need reliable hardware to tackle assignments, presentations, and virtual classes.

Affiliate Idea: Recommend Lenovo for student discounts on laptops, accessories, and tech bundles perfect for any school level.

6.) Encourage Creativity in Class and Beyond

Crafting and personalized learning tools are booming, especially among younger students.

Affiliate Idea: Promote Cricut for DIY tools, smart cutting machines, and creative kits ideal for school projects and art classes.

7.) Keep Them Moving in Comfort

Durable, supportive footwear is key for school, sports, and after-school activities.

Affiliate Idea: Feature Saucony for performance-driven shoes that provide all-day comfort and support.

8.) Style Meets Functionality

Versatile footwear that transitions from class to casual is in high demand.

Affiliate Idea: Recommend Sperry for stylish, school-appropriate shoes with all-day wearability and timeless appeal.

9.) Take on the Day with Durable Gear

Whether it’s for daily classes or weekend adventures, students need long-lasting footwear.

Affiliate Idea: Promote Merrell for rugged, reliable shoes that are perfect for back-to-school routines and outdoor activities.

10.) Upgrade Their Campus Wardrobe

College students are shopping for trendy pieces that reflect their style on and off campus.

Affiliate Idea: Feature St. Frock for fashion-forward apparel that blends comfort, confidence, and campus-ready style.

Why Back-to-School in North America Delivers

• Huge annual spending across retail, tech, and fashion
• Student-centric deals and exclusive bundles
• Online and in-store hybrid strategies support flexible affiliate approaches

Affiliate Pro Tips:

• Start campaigns by late July and continue through early September
• Highlight student deals, mobile coupons, and real-time promos
• Sync marketing with school calendar announcements and tax-free weekends

Get ready to boost your affiliate earnings with these top Back to School offers just in time for your audience to stock up on essentials for a successful new school year!

Top 10 Affiliate Programs

1.) Walmart Affiliate Program

Walmart is a trusted retail giant offering a wide variety of products, including groceries, electronics, clothing, home goods, and more. Known for its everyday low prices, it’s a convenient choice for one-stop shopping.

Category: Marketplace

GEO: US

Payout: Up to 5.6%

Type: CPS

Cookie lifetime: 3 day(s)

Hold Period: 153 day(s)

2.) Best Buy Affiliate Program

Best Buy is a leading electronics retailer that offers the latest in tech, including laptops, smartphones, appliances, and accessories. It’s a go-to store for quality products, expert advice, and reliable customer service.

Category: Marketplace

GEO: US

Payout: Up to 0.5%

Type: CPS

Cookie lifetime: 45 day(s)

Hold Period: 70 day(s)

3.) Aliexpress Affiliate Program

AliExpress is a global online marketplace where shoppers can find millions of products at competitive prices. From fashion and electronics to home decor and gadgets, it connects buyers with sellers worldwide.

Category: Marketplace

GEO: WW

Payout: Up to 9%

Type: CPS

Cookie lifetime: 3 day(s)

Hold Period: 30 day(s)

4.) Adidas Affiliate Program

Adidas is a world-renowned brand known for its high-performance sportswear, stylish sneakers, and athletic gear. Whether you’re training or dressing casually, Adidas offers quality and innovation in every product.

Category: Fashion

GEO: Many geo

Payout: 6%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 90 day(s)

5.) Lenovo Affiliate Program

Lenovo is a top name in technology, offering a wide range of computers, laptops, tablets, and smart devices. It’s a popular choice for students, professionals, and anyone looking for reliable tech solutions.

Category: Electronics, Appliances

GEO: Many geo

Payout: Up to 7%

Type: CPA

Cookie lifetime: 30 day(s)

Hold Period: 78 day(s)

6.) Cricut Affiliate Program

Cricut helps bring your creative ideas to life with smart cutting machines and crafting tools. Ideal for crafters and DIY lovers, Cricut products make it easy to personalize home decor, gifts, and more.

Category: Home, Office

GEO: CA, US

Payout: Up to 2%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 65 day(s)

7.) Saucony Affiliate Program

Saucony is a performance-focused brand that designs running shoes, sneakers, and activewear. Known for comfort and durability, it’s trusted by athletes and fitness enthusiasts around the world.

Category: Fashion

GEO: US, CA

Payout: Up to 10%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

8.) Sperry Affiliate Program

Sperry is famous for its classic boat shoes and nautical-inspired footwear. Blending style and comfort, Sperry offers shoes that are perfect for casual wear, travel, and outdoor adventures.

Category: Fashion

GEO: US, CA

Payout: 3.5%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 30 day(s)

9.) Merrell Affiliate Program

Merrell designs footwear and gear built for the outdoors. From hiking boots to trail runners, their products are made for comfort, durability, and support in any terrain or weather.

Category: Sport, Equipment

GEO: US, CA

Payout: Up to 10%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

10.) St. Frock Affiliate Program

St. Frock is an Australian fashion brand offering stylish, comfortable, and affordable women’s clothing. From flowy dresses to everyday basics, it’s all about effortless, flattering fashion for real women.

Category: Fashion

GEO: Many geo

Payout: Up to 9%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 45 day(s)

Final Thoughts

As students, parents, and teachers gear up for a new school year in the US and Canada, affiliate marketers are in a prime position to capture seasonal demand and drive strong commissions. From K–12 to college, shoppers are actively searching for deals on school supplies, electronics, clothing, dorm essentials, and online learning tools.

By partnering with top-performing programs like Walmart, Best Buy, and Aliexpress, you can meet your audience’s back-to-school needs with trusted retailers and competitive offers. And with growing interest in hybrid learning and remote tools, platforms like Udemy, Lenovo, and HP also provide excellent affiliate potential.

To make the most of this high-conversion season, focus on value, ease, and timing in your content. Highlight limited-time savings, bundle deals, and shipping perks to stand out in a crowded space. With the right affiliate strategy and timely promotions, back-to-school 2025 in United States and Canada could be your biggest earning season yet!