How to start with Native Advertising and Get the Most out of it?

Indoleads team is happy to introduce you our new partnership with MGID – native advertising platform.  Why native? We asked guys from MGID share their experience and insights of running this advertising format in Asia. Check them out below!

Native ads are designed to fit the original content of a website or application. It allows these ads to appear unintrusive for users, avoid adblockers and catch just the right amount of users’ attention. As a result, the audience can discover the offers being advertised and CTR rates grow higher, compared to similar campaigns with display ads.

As a savvy marketer, you are probably looking for new channels to expand your campaigns and consider native advertising as an option. We are here to help you enter native advertising and shorten your path to success.

• Native ads are viewed 52% more than display ads
• 26 % of consumers look at native ads more than the original editorial content
• Native ads registered 71 % higher lift for purchase than banners ads
  
  

Native ad networks have become a popular source of quality traffic at reasonable prices. If you are looking for an ad network to promote Nutra, dating, and binary offers and many other verticals, there is nothing that will suit you better than MGID. Especially in light of our latest promotion.

Register in MGID and receive an exclusive 25% bonus on your first deposit in MGID.

At MGID, we use our own TAG certified anti-fraud solution and Anura fraud detection tool in order to ensure the sustainability of traffic quality. Also, we have an in-house team of analytics who manually check traffic on a regular basis. As a result, we can guarantee that 96% of MGID traffic is fraud free.

We are constantly working on adding new features and optimization capabilities to our platform. Inside your dashboard, you can find a few really gold tools – traffic insights selective bidding. The Traffic insights tool is the almanac of MGID traffic. With it, you can pre-assess what MGID can do for you and how much it will cost you.

Selective bidding, our second powerful tool, allows you to increase or decrease your bid for particular traffic sources. Using it, you can set the bids for different placements based on their performance and optimize your campaigns on a granular level. It also calculates how much traffic you can get if you increase your bid and helps you to scale the campaigns in the right way.

Conversion statistics report is the next tool for campaign optimization in deep details. It allows you to analyze conversion costs by teaser and devices and help you improve the revenue. 

Recently, we added two new features to our platform, the potential audience reach and predictive price recommendation engine. The first tool enables you to see the approximate number of impressions your campaign can deliver (with dynamic updates). And the latter helps you to check the potential of your creative and recommends bids before the campaign launch.

So let’s move to campaign creation

Step 1

Choose an offer and links to a landing and pre-landing pages. Let’s say we are planning to promote this product: 

151 – Lazada Thailand – up to 12% CPS – https://app.indoleads.com/#/offers/publisher_offer_view/151

Step 2

Sign into MGID

The registration is quite simple, so let’s move directly to the campaign settings.

Step 3

Get started with the campaign.

Choose the type of campaign. 

As soon as you choose the type of your campaign, go ahead and give your campaign a name and make it meaningful. Then choose the campaign type, category, and language. 

Block before show – Use this option if you don’t want your new ads to go live as soon as they are approved. When this option is on you need to unblock the ads manually after they’ve been moderated. *Only for teasers that will be created after the option is activated.

Step 4

Set GEO and device targeting.

Select the countries and regions you want to target. You can also choose whether you want to focus only on larger screen visitors, mobile, tablet visitors or everything from the list. Since we have a real offer in this example, we choose Thailand and mobile devices.

In case you want to get more detailed statistics on what GEOs and platforms to target, try MGID’s Traffic Insights tool.

Step 5

Schedule your campaign and set the limits.

Set daily budget limits to get relevant data for campaign optimization. The minimal daily budget to run your campaign is 50$. However, this sum depends on the bid that you set. If your bid is lower than an average price for this type of offer, it is more likely that you will not receive enough clicks. Do not ignore Limit for clicks is also an effective tool to allocate your budget smartly. 

Step 6
Tracking

Go to the conversion sensors – MGID CONVERSION SENSOR.  We can add one step, or several, depending on at which stage you need to receive the tracking data. (Works for product offers only). We will use the “action – new order” step as an example.

We need to do the following actions step-by-step:

1. Click on the ADD STEP button [1].
2. Select the Postback tab [2].
3. Fill in the name of the event (the desired action that the user must perform on the pre-landing or the landing page, for example: press the “order a product” button  or “register”). The name can be any combination of A-Z letters and numbers. It is advisable to specify your ad campaign ID after the action name, so that the system can identify the clicks on your advertising campaign. You can find this number at the top of the page in the link, after going to the “Campaign Settings” section  [3]. 
4. Fill in the cost of the conversion. This is optional [4].
5. Check if the link has the following parameters: [5]

“c =” – is the click parameter that should return to us in the sub form.

“e =” – an event with a unique campaign number.

“r =” – the amount of revenue, the size of the payout.

Here’s an example of how the link should look like:

(Substitute with your own values. “Buy” (or another action: register etc.) is optional, and instead of 123456, insert your campaign ID – the ID of your advertising campaign)

If Postback is selected, UTM-markup of the user automatically sets the macro {click_id}, you need to register the name of the parameter with which your system works. For example:

Copy the received postback link on the MGID side and save the settings

What you need to customize in your tracking system

Our MGID system can accept 3 parameters with your data:

“c =” – is the click parameter that should return to us in the sub or other form.

“e =” – an event with a unique campaign number.

“r =” – the amount of revenue, the size of the payout.

You can set all three parameters, as well as parameters “c” and “e”.

1. In your tracking system, you need to specify a link to which the system will send data, in case of successful conversion:

2. Then you need to assign the value to the parameter in which you will send the data, the value of “c”, the event to which you are configuring Postback, the value of “e”, and if you want to send purchase data, then configure sending the parameter “r”.

Sales data (the value of parameter r) will be accepted by the system and displayed in the account only in USD $.

An example of how the link should look like:

Copy the received postback link on the MGID side and save the settings.

Here’s an example of how the link should look like:

(Substitute with your own values. “Buy” (or another action: register etc.) is optional, and instead of 123456, insert your campaign ID – the ID of your advertising campaign)

Checking the postback settings

After finishing setting up on the Leadbit side, go to the MGID dashboard to check our settings.

You will not be charged for the verification clicks. They also do not go into the statistics.

To test the settings do the following steps:

1. In the MGID dashboard, click on the “Ads” icon with the notepad image.

2. Click on the link under the teaser

3. After going through the link you need to perform the targeted action: order, subscribe, register, etc.  The test conversion is displayed in the “conversion” column.

The test conversion will be displayed in the summary statistics of the account and will be indicated as:

OR

Go to the Campaign Settings – Postback tab, – and click on the link Сheck postback event.

 Look at instructions for checking:

To check the settings of Postback, you need to go to the link of the teaser of this campaign and perform the action on which the postback is configured. Within 15 minutes, we will receive a test run with information about the teaser and the time of its execution. 

Step 7

Add URLs, titles, and images to your campaign.

To add an advertisement it is necessary in the “ADVERTISERS” tab to select an advertising campaign for which an advertisement will be added and go to the ads icon with the notepad image

If you are already on the page with a list of advertisements for an advertising campaign, click on the button “CREATE NEW AD” for adding.

Then, please fill in the opened form.

In order to produce the highest quality creatives for readers to enjoy, we ask each client to check out our Content Policies and Creatives Guidelines before adding creatives to a campaign.

Ads in other languages than English are moderated up to business 72 hours. These ads are marked as ‘proofread pending’. It means language is being checked for accuracy by native speakers.

The ad, without activity for 3 months, will be automatically deleted.

Preface/advertising text length:

• content promotion – max 250 characters;
• product promotion – max 75 characters.

Creative size is 492×328

Step 8

Deposit funds.

If you want to test your campaign properly and have enough data for its optimization, deposit  $1000 and more, you’ll get an account manager who will help you optimize your campaign and get the most out of it. 

Remember, you get a 25% credit match once you sign up by this link 

How does it all work? Let’s take a look at our previous results: 

Campaign Strategy by MGID

Initially, we divided the audience into two groups: existing clients and new clients. 

For the first group we launched two ad campaigns: Flash sale for a limited period of time and Every day low prices campaign.

For new clients, we launched a campaign leading them to a website homepage so they can sign in.

As agreed with Lazada, our creative department used client’s images but created catchy headlines by themselves.

One more campaign with Olymp Trade to inspire you 

1501 – Olymp Trade – up to $110 CPA – https://app.indoleads.com/#/offers/publisher_offer_view/1501

Here are couple tips for creatives:

• Don’t Underestimate the Creatives
• Localize your creatives. And we don’t just mean the language. Try using tricks both in text and design that work on this particular GEO. The least you can do is use local currency in the texts..
• Review the landing and prelanding pages. Don’t use those that promise too much. People won’t buy it. Testimonials also work well for this vertical. But they should be as true to life as possible. A handsome man in a Brioni suit standing in front of a brand new Porsche won’t work as good as an average-looking man with a beer belly standing in front of his new BMW.

Our Results:

Congrats, your first ad campaign in MGID  is ready! It’s not that hard, is it?

We are sure you’ll be more than happy with its results.

And do not hesitate to contact your account manager if you need help.

Exclusively for Indoleads MGID offers a 25% bonus on your first deposit in MGID. 

And for all users who will run campaign with MGID Indoleads team gives you 10% on your first payout withdrawal!

Use exclusive promo-code EXTRA10 and receive a 10% bonus of the amount of the first check out.