Setapp is a subscription-based service for Mac applications created by MacPaw Inc. in 2016. It provides access to a growing collection of Mac software from different developers for a fixed monthly fee. There are over 160 apps in the Setapp subscription and 1 million users. App categories cover productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.
The service has been highly popular from the very beginning. In June 2017, Setapp reported having 10,000 subscribers worldwide, mostly in the United States but with growing audiences in the United Kingdom, Germany, and France. And in November 2017 there were more than 200,000 trial users testing the service.
Setapp introduced a subscription model for software usage akin to streaming services like Spotify and Netflix. Instead of paying a single price for a standalone application, users can use all the apps in the collection for a single monthly fee. The philosophy behind the initiative was to give users preselected, ready-to-use software that covers both generic and job-specific tasks. Applications on Setapp are automatically updated and contain no in-app purchases or advertisement.
Why is it that popular? Simple. Some of the apps cost more than the monthly subscription alone! It works also simply and easily. After downloading the Setapp desktop app the user can download as many apps as one wants, and just pay once a month for all. Definitely saves both time and money, which is crucial nowadays.
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