POSTED ON : 17 May 2019 BY : Indoleads Bot
No doubt, you’ve already fallen victim of the biggest ad-tech industry scum — Ad Fraud. The digital ad industry has long played whack-a-mole with fraudsters, and 2019 will be no different. In fact, some industry executives believe ad fraud is worse than ever. “It’s a daily, hourly fight,” said Shane Shevlin, svp of strategic development at IponWeb.
Ad Fraud is a multi-billion dollar problem impacting every area of the online advertising industry. It is a type of scam in which the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic, fake leads or misrepresented and ineffective ad placement.
How big is the problem?
The problem is pretty severe. The numbers are staggering. Almost half of every ad dollar spent is stolen by online scammers. The latest estimates from Juniper Research say advertisers waste $51 M to Ad Fraud every single day. That is over $18 B in 2018. Moreover, this figure is supposed to rise and reach $44 B by 2022.
Fraudsters might be using various techniques to burn budgets and payouts, but still, most cases are connected with bot traffic. Bots account for almost 52% of all web traffic. There are literally millions of bots “behind the scenes” doing all sorts of things you can’t even imagine. The whole bot problem is actually even worse than it sounds on the surface. Because not only do bots artificially inflate your click counts, but they can also generate fake opt-ins, and if you’re really unlucky, even fake sales believe it or not. It can also harm your relationship with offer owners.
What do you think this could mean for the accuracy of your tracking, your stats, your split tests, your reputation, and ultimately your profits?
But don’t sweat it — PeerClick takes care of you and implements an effective anti-fraud solution!
PeerClick Anti-fraud Kit
It is the freshest PeerClick feature which enables you to identify invalid traffic in your campaigns. Our state-of-the-art monitoring system analyzes in real time millions of ad clicks, 24 hours a day. All the results of the analysis are delivered in comprehensive reports in order you to detect which publishers are selling suspicious visits and clicks and stop buying from them. No more money wasting on bot traffic. Moreover, PeerClick Anti-fraud Kit provides the undeniable evidence for charge-back procedures against fraudulent publishers.
Alright, are you ready to say goodbye to bot traffic? Go ahead and see what else you will get with PeerClick Anti-fraud Kit:
- All the necessary information in one place — it is no longer necessary to invest in third-party fraud detection tools,
- Good relationships with offer owners — no misunderstanding and ability to establish long-term relationships,
- Increasing your ROI — experience maximized protection of your advertising budgets.
How does it work?
To make your work more effective and to protect your traffic as much as possible, PeerClick designed several tools:
· Anti-Fraud Metrics
When it comes to detecting bot traffic, there are various warning signs which can indicate anomalies. And that is exactly what this feature is intended for. Some of the metrics include:
- the origin of an IP address — weather it originates from a known data center,
- the frequency of clicking a given campaign from a single IP address,
- time a user needs to click on an ad after viewing it — to exclude non-human traffic,
- referrer reputation, based on various antivirus engines, website scanners, and tools, and many more.
· Time-To-Convert Metrics
As unusually short conversion time can indicate fraud, keeping an eye on time-to-convert metrics will allow you to identify anomalies when they occur. PeerClick provides you with two types of information:
- Mean Time-To-Convert — how much time, on average, a visitor considers your offer before converting,
- Time-To-Convert ranges — the number of conversions that have occurred.
· Traffic Log
Clearly, you need the highest levels of data granularity to analyze your campaigns. A CSV file, generated by this feature, includes a lot of useful information such as IP, ISP, Client Domain, Visit Timestamp, OS Version, Browser version, Device ID and 20+ more.
· IP / UA Filtering
Repeated clicks from the same IP address is one of the most common sight you’ve been hit by fraudster. Filtering unwanted traffic from certain IP and ranging or blocking certain user agent names have never been easier.