Malaysia
Posted 4 months ago

Responsibilities

  • Manage performance campaigns and find ways to get better conversions for low price.
  • Help identify target audiences and plan media campaigns
  • Optimize plans, bids and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)

Requirements

  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Knowing Adwords, Yandex Direct, Bing Ads, Facebook Ads as must.
  • Basic development skills (or at least understanding of web-development standards and slang) and ability to design with developers tools for best optimisation of the channels
  • Familiarity with media-buying, planning and research
  • Interest in following advertising and media trends
  • Working knowledge of media analytics software (e.g. Google Analytics, Kissmetrics etc)
  • Excellent communication and negotiation skills in English
  • Organizational and multitasking abilities
  • Attention to detail
  • Critical thinking skills
  • BSc/BA in Marketing, Advertising or related field

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